External Optimization deals with the points you should remember while promoting your website over the web, the external world. This part of optimization not only influences the ranking but also influences the relevancy of ads. However, unlike Internal optimisation, this takes more time and effort on your part and you have little or no control over the outcome.
However, there’s no harm in trying, right? Here are two key steps you can take to achieve external optimisation for your web page:
Add Keywords To The Anchor Text
Keywords in anchor text enhance the relevance of the target page with regard to the keywords used. Every page of your website should be made relevant through optimized anchor text containing important keywords, matching the theme of the website. Try to make link partners link to you with the anchor text you specify (but please don’t force them).
Including relevant keywords to your anchor text not only has a huge impact on the ranking of your website but also directly narrows down to the content of the ads that would be displayed on the website. The more relevant and synchronised the ads are to the content of your page, the greater is the likelihood of getting higher hits on those ads. And this directly translates to the payouts you get through Adsense.
All the important search engines give due importance to the anchor text (both on your website as well as on the external websites linking to your pages). Also, your Anchor text is not written in stone. So, feel free to keep changing it while the link development campaigns. Varied options of title and description make search engines give your website wider coverage. Again, you can choose the keywords to be used in the anchor text according to your choice (Traffic or payouts).
It is important to understand that as and when your Page Rank (PR) and resultant traffic increases, Google may increase your payouts. However, if you are getting highly untargeted traffic (or fraud traffic), your payouts automatically decrease with a period of time. This is because of the phenomenon called SMART PRICING. And that is what makes Anchor Text so crucial.
Get Relevant Back Links
Ever wondered why the Wikipedia page for a topic is always amongst the top few ranked page if not the first one? Well, that is because every other website links pack to the Wikipedia page for more information on the topic. And that is what you have to achieve for your website as well. When more and more external websites link back to your page, Google thinks that the information on your page is more relevant than that in your competition and ranks you above them. Simply put, backlinking improve the authority of your page.
While the number of incoming links to your website may not have a direct impact over your Adsense ads relevancy. However, the anchor text with which your link partners are linking not only gets you direct traffic but also promotes your website to certain segments of traffic surfing on search engines.
When you target irrelevant keywords, it attracts the wrong segments of traffic. This decreases your CTR as well as the earnings you could have had from that traffic. You can say, it affects the relevancy of your ads. When the ads that Google broadcasts are not relevant to your traffic, the results are damp.
Getting backlinks to your website is however not an easy task. You may have to promote your website by getting inward links from free or paid sources and exchanging links from authority or important websites having good search engine ranking. Links placed at the top of the page get more important, so try getting that.
The process of External Optimisation is slow but the results it gets can boost your traffic as well as payout massively. So, it is advisable that you keep trying to achieve it.