I don't know whether to wince or laugh at the latest story doing the rounds on why eBay has stopped its PPC campaign on Google. The company spent a whopping $51 million on paid search in 2012 using 170 million keywords and has suddenly given up on PPC saying Adwords don’t work for big brands.Being in this industry for significantly long now, I have seen eBay practically abusing the Dynamic Keyword Insertion (DKI system) to create monstrously hilarious ads. And I believe (emphasize on the I), it is largely the weakness of the campaign than the brand's popularity that causes it to fail. Google says Adwords is totally no-nonsense and it is time we learn from eBay how NOT to play with it. Isn't it?If you were to tell me what is it that can really jack up your click-through-rates (CTR), Quality Scores and subsequently your Adwords ROIs, you'd probably ...

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Prior to Scott Monty's joining as the Social Media Head at Ford (that was in 2008), Allan Mulally (Ford President and CEO) did not even know what being on Twitter meant!I said…Hey Allan, do you want to take some questions on Twitter and he goes..What's Twitter and I told him very briefly and he was like..Yea let's do it, let's do it… and I had people (real people) asking questions directly to the CEO of Ford and he was answering them directly! – Scott MontyAnd just look at the way Ford manages its social media reputation today. Facebook, Twitter,Flickr, YouTube, Upcoming, Plancast, Delicious, Scribd – Ford seems to have vroomed its way everywhere on the social space. And it does not end with subscription alone. Ford has a dedicated media team to manage its social media outlets. After all,  it does take quite a good deal of sweat to manage ...

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Google's latest Penguin Update has fuelled a lot of confusion and headbanging in the SEO community. And the discussion boards are filled with cries of webmasters who’ve apparently lost everything with this algorithmic change.If you too are wondering over this update, if it makes you run for the hills & convinces you on drinking 2 liters of red-bull; Relax! In the following paragraphs, we'll be taking a very easy take on how this whole Penguin update works and what you must do to escape its effects. But before we get cracking on Penguin Survive, let's first understand what this update is all about: What is Google Penguin Update? Announced on 24th April, 2012, the Penguin Update (formerly called the Over-Optimization Penalty and later the Webspam Update) aims at fighting webspam, and punishing those violating Google's quality guidelines. Close on the heels of Panda update, Penguin works to improve the quality of Google's ...

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Okay guys, hold on to your seat and lean in a little forward...because what we are disclosing below would most certainly knock you off your feet! Given beneath are 4 killer tips straight from Matt Cutts’ mouth (literally!) Wondering how on earth did we manage that?We kidnapped Matt Cutts, the anti-spam head at Google! Oh yes! Practically picked him up from Bay Area, California, cupped his mouth, blindfolded and gagged him AND more importantly…elicited it all out of him! Just for you! Kaboom, isn’t it?He wasn't too willing to let the cat out of the bag…but then we are nothing if not persistent! He was made to drink cranberry juice (he hates it) till he started talking. Get reading quickly before he gets to know of this printed version and scraps it from search results altogether!So, Mr. Matt, what's the first SEO secret? 1. Improve your website's page-loading speed – “Faster ...

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Google recently changed the rules of high rankings by introducing a new update that targets low quality websites. And its time for you to change your SEO and marketing strategy accordingly.Millions of webmasters and SEO geeks are loosing traffic (and sleep) due to what Google calls PANDA or Farmer update which targets content farms and de-ranks them. Captain Google Panda is sailing against the Pirates of Content and punishing those who have been creating huge waves of content in their content mills or writing only to capture a sea of keywords on Search Engines.Impacting more than 11.8% search results worldwide, too much of noise, speculation, opinion and coverage over this update has ultimately caused too much of confusion in SEO community.Here is a complete guide on what you are up against, how to shape your high ranking strategy for future and a detailed survival guide against the wrath of Google Panda ...

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