Prior to Scott Monty's joining as the Social Media Head at Ford (that was in 2008), Allan Mulally (Ford President and CEO) did not even know what being on Twitter meant!I said…Hey Allan, do you want to take some questions on Twitter and he goes..What's Twitter and I told him very briefly and he was like..Yea let's do it, let's do it… and I had people (real people) asking questions directly to the CEO of Ford and he was answering them directly! – Scott MontyAnd just look at the way Ford manages its social media reputation today. Facebook, Twitter,Flickr, YouTube, Upcoming, Plancast, Delicious, Scribd – Ford seems to have vroomed its way everywhere on the social space. And it does not end with subscription alone. Ford has a dedicated media team to manage its social media outlets. After all,  it does take quite a good deal of sweat to manage ...

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